A store manager must meet the monthly, quarterly, or annual sales goals, depending on the company's
fiscal cycle. This involves setting individual sales goals (quotas), holding contests for employees, or offering sales
promotions. The manager may also find ways to make employees more productive to meet the goals. Thus, the store manager may be forced to reduce
payroll expenditures by decreasing employees' hours, or otherwise reducing operating
cost. A store manager should motivate their team to achieve the target set for the store. A store manager should set an example for their subordinates to follow. ==Safety and security==