Though structuration theory has received critical expansion since its origination, Giddens' concepts remained pivotal for later extension of the theory, especially the duality of structure.
Strong structuration Rob Stones argued that many aspects of Giddens' original theory had little place in its modern manifestation. Stones focused on clarifying its scope, reconfiguring some concepts and inserting new ones, and refining methodology and research orientations. Strong structuration: • Places its ontology more
in situ than abstractly. • Introduces the
quadripartite cycle, which details the elements in the duality of structure. These are: •
external structures as conditions of action; •
internal structures within the agent; •
active agency, "including a range of aspects involved when agents draw upon internal structures in producing practical action"; She proposed a notion of
dualism rather than "duality of structure". She primarily examined structural frameworks and the action within the limits allowed by those conditions. She combined realist ontology and called her methodology
analytical dualism. Archer maintained that structure precedes agency in social structure reproduction and analytical importance, and that they should be analysed separately. She emphasised the importance of temporality in social analysis, dividing it into four stages: structural conditioning, social interaction, its immediate outcome and structural elaboration. Thus her analysis considered embedded "structural conditions, emergent causal powers and properties, social interactions between agents, and subsequent structural changes or reproductions arising from the latter." Mouzelis kept Giddens' original formulation of structure as "rules and resources." However, he was considered a dualist, because he argued for dualism to be as important in social analysis as the duality of structure. Mouzelis reexamined human social action at the "
syntagmatic" (syntactic) level. He claimed that the duality of structure does not account for all types of social relationships. Duality of structure works when agents do not question or disrupt rules, and interaction resembles "natural/performative" actions with a practical orientation. However, in other contexts, the relationship between structure and agency can resemble dualism more than duality, such as systems that are the result of powerful agents. In these situations, rules are not viewed as resources, but are in states of transition or redefinition, where actions are seen from a "strategic/monitoring orientation." This implies that systems are the outcome, but not the medium, of social actions. Mouzelis also criticised Giddens' lack of consideration for social hierarchies. John Parker built on Archer and Mouzelis's support for dualism to propose a theoretical reclamation of historical sociology and macro-structures using concrete historical cases, claiming that dualism better explained the dynamics of social structures. Equally, Robert Archer developed and applied analytical dualism in his critical analysis of the impact of New Managerialism on education policy in England and Wales during the 1990s and organization theory.
John B. Thompson Though he agreed with the soundness and overall purposes of Giddens' most expansive structuration concepts (i.e., against dualism and for the study of structure in concert with agency), John B. Thompson ("a close friend and colleague of Giddens at Cambridge University") His central argument was that it needed to be more specific and more consistent both internally and with conventional social structure theory. Thompson focused on problematic aspects of Giddens' concept of structure as "rules and resources," focusing on "rules". He argued that Giddens' concept of rule was too broad. Thompson claimed that Giddens presupposed a
criterion of importance in contending that rules are a generalizable enough tool to apply to every aspect of human action and interaction; "on the other hand, Giddens is well aware that rules, or some kinds or aspects of rules, are much more important than others for the analysis of, for example, the social structure of capitalist societies." and described structuration as a "mode of institutional articulation" with emphasis on the relationship between time and space and a host of institutional orderings including, but not limited to, rules. Ultimately, Thompson concluded that the concept of structure as "rules and resources" in an elemental and ontological way resulted in conceptual confusion. Many theorists supported Thompson's argument that an analysis "based on structuration's ontology of structures as norms, interpretative schemes and power resources radically limits itself if it does not frame and locate itself within a more broadly conceived notion of social structures." Originally from
Bourdieu,
transposable schemas can be "applied to a wide and not fully predictable range of cases outside the context in which they were initially learned." That capacity "is inherent in the knowledge of cultural schemas that characterizes all minimally competent members of society."
Wanda Orlikowski applied the duality of structure to technology: "The duality of technology identifies prior views of technology as either objective force or as socially constructed product–as a
false dichotomy." She compared this to previous models (the technological imperative, strategic choice, and technology as a trigger) and considered the importance of meaning, power, norms, and interpretive flexibility. Orlikowski later replaced the notion of embedded properties While Orlikowski's work focused on corporations, it is equally applicable to the technology cultures that have emerged in smaller community-based organizations, and can be adapted through the
gender sensitivity lens in approaches to technology governance. Workman, Ford and Allen rearticulated structuration theory as
structuration agency theory for modeling socio-biologically inspired structuration in
security software. Software agents join humans to engage in social actions of information exchange, giving and receiving instructions, responding to other agents, and pursuing goals individually or jointly.
Four-flows-model The four flows model of organizing is grounded in structuration theory. McPhee and Pamela Zaug (2001) identify four communication flows that collectively perform key organizational functions and distinguish organizations from less formal social groups: • Membership negotiation—socialization, but also identification and self-positioning; • Organizational self-structuring—reflexive, especially managerial, structuring and control activities; • Activity coordination—Interacting to align or adjust local work activities; • Institutional positioning in the social order of institutions—mostly external communication to gain recognition and inclusion in the web of social transactions.
Group communication Poole, Seibold, and McPhee wrote that "group structuration theory," provides "a theory of group interaction commensurate with the complexities of the phenomenon." The theory attempts to integrate macrosocial theories and individuals or small groups, as well as how to avoid the binary categorization of either "stable" or "
emergent" groups. Waldeck et al. concluded that the theory needs to better predict outcomes, rather than merely explaining them.
Decision rules support decision-making, which produces a communication pattern that can be directly observable. Research has not yet examined the "rational" function of group communication and decision-making (i.e., how well it achieves goals), nor structural production or constraints. Researchers must empirically demonstrate the recursivity of action and structure, examine how structures stabilize and change over time due to group communication, and may want to integrate argumentation research. Falkheimer portrayed PR as a method of communication and action whereby social systems emerge and reproduce. Structuration theory reinvigorates the study of space and time in PR theory. Applied structuration theory may emphasize community-based approaches, storytelling, rituals, and informal communication systems. Moreover, structuration theory integrates all organizational members in PR actions, integrating PR into all organizational levels rather than a separate office. Finally, structuration reveals interesting ethical considerations relating to whether a social system transform. used "a theoretical framework derived from Giddens' structuration theory to analyze societal information cultures, concentrating on information and health literacy perspectives." And this framework focused on "the three modalities of structuration, i.e., interpretive schemes, resources, and norms." And in Oliver's research, those three modalities are "resources", "information freedom" and "formal and informal concepts and rules of behavior". After analyzing four countries framework, Oliver and his research team concluded "All our case studies show a number of competing information sources – from traditional media and official websites to various social media platforms used by both the government and the general public – that complicate the information landscape in which we all try to navigate what we know, and what we do not yet know, about the pandemic." In the research of interpreting how remote work environment change during COVID-19 in
South Africa, Walter (2020) applied structuration theory because "it addresses the relationship between actors (or persons) and social structures and how these social structures ultimately realign and conform to the actions of actors" Plus, "these social structures from Giddens's structuration theory assist people to navigate through everyday life." Zvokuomba (2021) also used Giddens' theory of structuration "to reflect at the various levels of fragilities within the context of COVID-19
lockdown measures." One example in the research is that "theory of structuration and agency point to situations when individuals and groups of people either in compliance or defiance of community norms and rules of survival adopt certain practices." And during pandemic, researched pointed out "reverting to the traditional midwifery became a pragmatic approach to a problem." One example to support this point is that "As medical centers were partly closed, with no basic medication and health staff, the only alternative was seek traditional medical services. "
Business and structure Structuration theory can also be used in explaining business related issues including operating, managing and marketing. Clifton Scott and Karen Myers (2010)studied how the duality of structure can explain the shifts of members' actions during the membership negotiations in an organization by This is an example of how structure evolves with the interaction of a group of people. Another case study done by Dutta (2016) and his research team shows how the models shift because of the action of individuals. The article examines the relationship between
CEO's behavior and a company's cross-border
acquisition. This case can also demonstrate one of the major dimensions in the duality of structure, the sense of power from the CEO. Authors found out that the process follows the theory of duality of structure: under the circumstances of CEO is
overconfident, and the company is the limitation of resources, the process of cross-border acquisition is likely to be different than before. Yuan ElaineJ (2011)'s research focused on a certain demographic of people under the structure. Authors studied Chinese TV shows and audiences' flavor of the show. The author concludes in the relationship between the audience and the TV shows producers, audiences' behavior has higher-order patterns. Pavlou and Majchrzak argued that research on business-to-business
e-commerce portrayed technology as overly
deterministic. The authors employed structuration theory to re-examine outcomes such as economic/business success as well as trust, coordination, innovation, and shared knowledge. They looked beyond technology into organizational structure and practices, and examined the effects on the structure of adapting to new technologies. The authors held that technology needs to be aligned and compatible with the existing "trustworthy" practices and organizational and market structure. The authors recommended measuring long-term adaptations using ethnography, monitoring and other methods to observe causal relationships and generate better predictions. ==See also==