In March 2005, after four years of campaigning, farmworkers from the CIW and their allies scored a decisive victory in their national
Taco Bell boycott. Yielding to growing pressure from the CIW, students, and other allies, Taco Bell and its parent company
Yum! Brands conceded to all of the boycott's demands, agreeing to work with the CIW to improve the sub-poverty wages and working conditions of farmworkers in its tomato supply chain. Students and youth were a crucial part of this grassroots coalition. As Taco Bell's target market (18- to 24-year-olds), they instead put a target on Taco Bell, making the boycott one of the fastest-growing campaigns for economic justice on campuses and communities throughout the country. Between 2002 and 2005, twenty-two high schools and universities removed or prevented Taco Bell restaurants and sponsorships as part of SFA's “Boot the Bell” campaign. By the boycott's end, dozens of additional campaigns were underway, and Taco Bell was unable to secure new campus contracts without fear of vocal student opposition. == The Campaign Against McDonald's ==