Sugar beet spirit is an alternative to traditional rum, which is made from sugar cane. Regulation (EU) 2019/787 of the European Parliament dictates that ‘Rum is a spirit drink produced exclusively by the distillation of the product obtained by the alcoholic fermentation of molasses or syrup produced in the manufacture of cane sugar or of sugar-cane juice itself’. This means that spirits made from sugar beet may not legally be called rum.