The hobby of collecting sugar packets is known as sucrology. Sucrologists normally collect the small packets of sugar that are most commonly found in restaurants, hotels and airlines. Collectors can, for example, focus on the variety of types of sugar or
brand names. Sugar packets are also handy forms of
advertisement for businesses. There are numerous sucrology themed clubs in Europe. The most notable club is the UK Sucrologists' Club. Clubs may hold annual meetings locally or internationally, where sucrologists from around the world gather to trade sugar packets and meet fellow sucrologists. The most important international meeting is held in Italy in Pieve di Cento (Bologna) and brings together 150 exhibitors from 14 countries. ==Guinness World Record==