The regulation was strongly supported by
Mayor Michael Bloomberg and continued to be supported by his successor, Mayor
Bill de Blasio. Approximately 32,000 written and oral comments were received in support of the proposal, and approximately 6,000 comments were received in opposition. The proposed regulation was also opposed by New York State Conference of the
NAACP and the Hispanic Federation, a representative organization for 90 Latino nonprofit agencies providing health and human services in the
New York metropolitan area. Coca-Cola has been a major sponsor of the NAACP initiative for healthy eating. Pepsi and Coca-Cola have sponsored the NAACP New York State chapter annual conferences, and Coca-Cola was the 2014 co-chair of the Hispanic Federation Gala. The city's attorneys said the number of ounces did not matter, and that the number lacked scientific evidence. Mayor Bill de Blasio also met with
Mary Bassett, the city's commissioner for the Department of Health and Mental Hygiene,
Lilliam Barrios-Paoli, the deputy mayor for health and human services,
The Coca-Cola Company,
PepsiCo Inc., and
Dr Pepper Snapple Group in a continuing attempt to regulate the size of high sugary drinks. In September 2014, at the
Clinton Global Initiative's annual conference in Manhattan, Coca-Cola, PepsiCo and the Dr Pepper Snapple Group voluntarily pledged to reduce US calorie consumption in sugary drinks by an average of 20% by 2025. == History ==