The video was filmed on March 9, 2009 (just two days before the end of the
All Hope Is Gone World Tour) in the
Los Angeles area. On April 14, 2009, Slipknot released a thirty-second preview of the video through
MTV and announced it would be premiered on
Headbangers Ball on April 18, 2009. This further shows that they always try to give their fans as much of themselves as they can even though they are tired of live performances; revealing that, to change things up, they shot the members performing in groups of three. The concept of the members appearing individually underwater was modeled after a video installation entitled "Ascension" by
video artist
Bill Viola. Crahan explained that the smell of
sulfur is "something people either love or hate, and if you hate it, then it can be suffocating", so they incorporated water as a visual representation of that. He revealed that the members felt uncomfortable when shooting in an eleven-foot glass tank; he further explained, "You had to go up this really weird ladder and the water was dirty and it was a five-foot by five-foot tank and it looked like when you stepped into it you were gonna hit your head on the frame that holds the glass and it would just rip your nose off," but added that it was his favorite video so far "because it involved that fear". Chris Fehn expressed anxiety about the jump and Taylor was at one point "impaled" by one of Craig Jones' spikes. When Shawn comes up, he does it with his baseball bat. ==Track listing==