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Company Profile

Sun Mobile

Sun Mobile Limited, formerly known as New World Mobility Limited, is a mobile network operator brand and company in Hong Kong. It is a joint venture of HKT and Telecom Digital.

History
New World Mobility New World Mobility Limited was launched in 1998 New World Mobility Limited later became dormant in 2003, New World PCS became a public company indirectly, via a backdoor listing. A listed company Asia Logistics Technologies acquired New World PCS Holdings (parent of New World PCS) from New World Development and renamed itself into New World Mobile Holdings in 2004. In March 2006, New World PCS Limited merged with Hong Kong CSL Limited to form a new intermediate holding company called CSL New World Mobility, whose shareholders are Australian telecommunications company Telstra (76.4%) and New World Mobile Holdings (23.6%). New World Mobility Limited operated the brand New World Mobility since circa 2008. New World Development and Telstra sold the stake of CSL New World Mobility to HKT in December 2013. After the transaction, HKT owned New World Mobility, CSL, PCCW Mobile and other brands. the company was jointly owned by HKT (instead of CSL Limited) and Telecom Digital. However, the pronunciation of Sun was similar to the Cantonese pronunciation of the Chinese character () of the old brand; the new brand in Chinese, was also dropped the world "World" () and replacing the suffix to "Mobile Communications" () only, instead of "Mobility Network" (). ==See also==
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