Sundar Raman began his professional career in 1995 as a media planner with the erstwhile Hindustan Thompson Associates now J. Walter Thompson. Raman eventually took over as the managing director of Mindshare India, a division of ad group WPP's media agency Group M. In January 2008, Raman delivered a presentation to Lalit Modi, the then Vice President of the BCCI, which eventually led to him being hired by Modi to help him conduct the inaugural edition of the IPL. In February 2008, Raman was officially appointed as IPL COO after a decade in strategic media thinking business working for brands such as
Unilever,
PepsiCo,
Motorola,
Samsung and
Amex. Along with Modi, Raman was instrumental in shifting the entire IPL T20 cricket tournament to South Africa in 2009. Raman resigned from the post of COO of IPL on 3 November 2015. Shortly afterwards he was appointed as the CEO of Reliance Sport which is part of
Reliance Industries Limited. He also owns a 12,5% stake in the increasingly successful SA20, a franchise T20 tournament played annually in South Africa. ==IPL Controversy==