The first gay bar at Sunee Plaza was open in 1996 and carried the name Crazy Pub. Soon behind it Sunee Plaza Bar opened, as did Topman Nightclub, the first gogo bar. In 2010 in Sunee Plaza more than 50 institutions focused on LGBT including beer bars,
go-go bars,
host bars cafes, restaurants and budget hotels. Sunee Plaza at that time boasted the largest collection of gay venues in one location in Thailand. As of 2019, the quantity of gay establishments in Sunee Plaza has decreased significantly. Now there are fewer than a dozen beer bars, a few restaurants, and only one hotel. Additional services includes small shops, hairdressing salons, taxi services, travel agencies, and a few restaurants. The main reasons for closing gay institutions in Pattaya: • toughening of business rules in Thailand in general after the
military junta came to power in 2014; • city administration desire to improve the image of Pattaya as a family destination; • competition from online dating mobile apps; • Recent influx of Arab-owned businesses on Soi 17 and in the Sunee Plaza area; • rental increases by the owner of Sunee Plaza, Madame Sunee. ==Police raids==