Advertising slogans
• 1998–2004: "Alimentation aux Meilleurs Prix!" ("Food at the Best Prices!"; used in stores in Quebec) • 1998–2004: "Fresh Food for Less!" (used in Ontario stores and in English media in Ontario and Quebec) • 2004–2006: "Where food prices are lower every day" (used in Ontario stores and in English media in Ontario and Quebec) • 2004-2009/10: "C'est le meilleur Marché" (''"It's the best market", and has double meaning of "It's the best deal"'') • 2009–present: "Beau, bon, pas cher" ("Beautiful, good, cheap") == Private labels ==