Production of
Super Shiro arose out of director
Masaaki Yuasa's longstanding affiliation with the
Crayon Shin-chan series. Yuasa first became involved with the franchise in 1992 while early in his career as an animator, where he took on a variety of creative roles including key animation, storyboarding, set and background design, prop and vehicle design, and contribution of story concepts and ideas. Over the course of the next decade, he specialized in imagining, designing, and animating the inventive visual climaxes of the annual
Crayon Shin-chan films.
Crayon Shin-chan was not only an important early work in Yuasa's career, but also provided him with the first project he truly enjoyed and felt he had artistic freedom to express his own style; moreover, his creative success while working on the series inspired his desire to become a director. and contributing the production resources of his studio
Science SARU to the production of two franchise films,
Crayon Shin-chan: Intense Battle! Robo Dad Strikes Back (2014) and
Crayon Shin-chan: My Moving Story! Cactus Large Attack! (2015). As such, Yuasa's involvement in the
Super Shiro project represented a return to his origins as an animator and creator in the industry. In addition to Yuasa, the
Super Shiro series featured the contributions of other
Crayon Shin-chan franchise veterans. Chief director and character designer Tomohisa Shimoyama, who made his series directorial debut with
Super Shiro after a long career as an animator, had earlier provided animation on two of the
Crayon Shin-chan films. Lead screenwriter Kimiko Ueno previously wrote three films in the franchise,
Development Yuasa set out to create a short-format, slapstick comedy series in the style of the American cartoon series
Tom and Jerry (1940–present), where (unlike in
Crayon Shin-chan), the camera and perspective of the narrative is from a "dog's-eye view" of the world. According to Yuasa,
Tom and Jerry was an extremely influential inspiration for the series, not only in regards to the comedic approach, but also in terms of the storytelling. The idea to use a narrator (whom the characters would hear and react to) was inspired by
Tom and Jerry, with the American
sitcom Bewitched (1964–72) serving as an additional inspiration.
Casting According to Shimoyama, Yuasa initially pitched the idea for
Super Shiro as a dog superhero voiced by
Akio Ōtsuka. As such, Ōtsuka was always envisioned in the lead role.
Business Development Super Shiro was a joint production between
TV Asahi (the longtime broadcaster of
Crayon Shin-chan) and
Turner Broadcasting System Asia Pacific, with Turner securing broadcast rights for the series across the Asia-Pacific region (excluding China) in exchange for a significant financial investment. The collaboration represented the first regional deal between TV Asahi and Turner. ==Music==