Marketing practices On September 9, 2009 the Washington State Forest Law Center, on behalf of the environmental protection group
ForestEthics, filed complaints against SFI Inc. with the Federal Trade Commission and the Internal Revenue Service. The FTC complaint accused SFI Inc. of misleading consumers with deceptive marketing practices. The complaint cited various aspects of SFI's marketing, including its claim that it is an “independent” not-for-profit organization, its dependence on the timber industry for funding, and the vagueness of SFI's environmental standards, which allow SFI-certified landowners to be certified merely because the landowner is complying with state environmental regulations. In response SFI ally, the Coalition for Fair Forest Certification, filed a counter-complaint with FTC against the
Forest Stewardship Council, arguing that it was similarly flawed and actively sought to exclude SFI certified companies from LEED certification. No action resulted. In April 2013, SFI sent a
cease and desist letter to ForestEthics regarding their criticisms and threatened to sue. In June 2013, ForestEthics partnered with
Greenpeace to file another complaint with the FTC, alleging that SFI was violating the FTC's standards by claiming that the products they certify were "green." They further alleged that this was due to SFI's close connection to timber companies. SFI responded to the accusation by suggesting that the complaint was part of an effort to bias companies towards the Forest Stewardship Council instead. They accused the SFI of
greenwashing. In February 2023, the Canadian Competition Bureau launched a probe to investigate.
Non-profit status The complaint filed with the IRS requested an examination of SFI Inc.’s non-profit status, based on the argument that SFI benefits the private interests of its corporate landowners and not the public interest, as well as the fact that SFI draws funding from the wood and paper industry.
Certification of illegal and unsustainable companies In 2006, the
Seattle Audubon Society called for SFI to revoke
Weyerhaeuser's certification until they pledged to uphold SFI standards due to Weyerhaeuser logging practices that harmed the habitat of four endangered
Northern spotted owls. At the same time, the Natural Resources Council of Maine lodged a similar complaint against
Plum Creek Timber for violating Maine forestry laws. The SFI responded that they would investigate these complaints. In 2009, the
Sierra Club lodged a formal complaint with SFI, alleging that
Weyerhaeuser engaged in risky and irresponsible logging on steep slopes that led to 1,259 landslides in 2007 on SFI-certified Weyerhaeuser lands in Washington state. Challenging SFI to back up its claims of independence and "rigorous audits," the Sierra Club requested that Weyerhaeuser's SFI certification be revoked. ==See also==