Suzanne Mitchell was an American artistic director and public relations professional who served as the director of the Dallas Cowboys Cheerleaders from 1976 to 1989. She was responsible for the Dallas Cowboys Cheerleaders rise in popularity and their status as sex symbols. Mitchell was also responsible for creating the role of goodwill ambassadors for the cheerleaders, requiring them to volunteer in orphanages, hospitals, and at telethons to boost public image and organized their involvement in touring with United Service Organizations.