Suzuki introduced the SV650 in 1999 as a budget entry in the emerging
naked bike market and featured both naked and half faired versions. The bike provided a sporty though easily manageable ride. The combination of light weight, rigid chassis, strong handling, and the V-twin's strong mid-range torque appealed to beginner and experienced riders alike. The 2003
SV1000 was marketed as a bigger alternative to the second generation SV650. The SV650 immediately became popular, but American buyers wanted the sportier 'S' version that featured lower handlebars, higher foot pegs and a bikini fairing and windscreen, available only in the European and Canadian markets. American magazines ran articles describing how to import it into the United States. In 2000, Suzuki began importing the SV650S to the USA. The SV650 with its relatively low purchase price and excellent handling characteristics became popular with racers which prompted a rebirth of the "lightweight twins" racing classes across North America and the SV650 began outselling the
Suzuki GS500,
Honda NT650 and
Kawasaki Ninja 500R, which previously populated the class. ==Second generation (2003–2008)==