Pillai registered the Swadeshi Steam Navigation Company on 16 October 1906 with a capital of bought from the issue of 40,000 shares. Thevar became the president and Pillai became the assistant secretary. while poet
Subramanya Bharathi wrote essays about its importance. The first ship, the SS
Galia, was purchased from France and arrived in Tuticorin in 1907. The ship travelled between Tuticorin and Colombo and could carry 1300 passengers and 40,000 bags of cargo. The ship bore a flag with the slogan "
Vande mataram". Due to nationalist sentiment, the SSNC received support from traders and passengers even when the BISNC offered free service. and delaying the medical and customs clearance of SSNC passengers. In response, on 12 March 1908, the British arrested
Subramania Siva and Pillai on charges of sedition for organising meetings against the government. Pillai was sentenced to two terms of life imprisonment (40 years). During his jail term, the British Raj further suppressed the activities of the company, and shareholders withdrew following harassment from the authorities. The SSNC liquidated in 1911, and one of the ships was sold to its rival British company. ==Impact==