MarketSweet Stash
Company Profile

Sweet Stash

Sweet Stash is an American candy company founded in 2025 by musicians Ezra and Adeev Potash and actor Martin Starr. Based in Omaha, Nebraska, the company produces gummy candies shaped like music notes. "Stash" in Sweet Stash is a portmanteau of co-founders Martin Starr and the Potash Twins’ surnames. The gummies were initially produced in Albion, Nebraska.

History
The founders of Sweet Stash met at the Big Slick Celebrity Weekend, an annual fundraising event benefiting Children's Mercy Hospital in Kansas City. Development of the product involved collaboration with food scientist Tessa Porter, formerly of Ferrara Candy Company, who helped refine the product's texture and formulation. The New Yorker described the gummies as influenced by Swedish and Japanese confectionery traditions. Sweet Stash has stated that a portion of profits will be allocated to support arts education, including programs in music, theater, film, and related creative disciplines. The first retail location to carry Sweet Stash Jams was Samuel’s Sweet Shop in Rhinebeck, New York, co-owned by actors Paul Rudd, Hilarie Burton Morgan, and Jeffrey Dean Morgan. The Sweet Stash founders and Samuel’s owners collaborated on a launch event in July 2025. As of October 2025, Sweet Stash is stocked in over 150 stores across Nebraska, surrounding states, and New York. == References ==
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