Swiffer

Swiffer adopts a "razor-and-blades" business model, where the consumer purchases the handle assembly at a relatively low initial price, but is forced to continue purchasing spare refills and pads (blades) throughout the period of use of the product. This strategy ensures a steady flow of recurring revenue for Procter & Gamble. Since its launch, Swiffer has achieved widespread market reach, growing into a half-billion-dollar brand, operating in more than fifteen countries. ==Origin==

In 1995, the Japanese Kao Corporation created the electrostatic cleaning market with the release of its Quickle Wiper product. Quickle "became the model for [Procter & Gamble's] Swiffer brand", though Procter & Gamble "did not seek a licensing agreement" and the Quickle Wiper was licensed to S. C. Johnson & Son. ==Products==

Current products All the products below have a refill system. Both the product and the refills are currently marketed. • Swiffer Bissell Steamboost is a steam mop. It uses special steam pads and it deeply penetrates dirt. • Swiffer Continuous Clean Air Cleaner is an air filtration system introduced in 2018. Like Swiffer mops, it uses a refill system for the filter, which is a common model across the air filtration industry. This product line is manufactured and marketed by a P&G licensee, Project Air LLC, of Cranberry, New Jersey. The reason for this was due to poor sales and a lack of interest from customers. Reusable cloths Because of the requirement to dispose of the cloth after each clean, using the device frequently can be quite costly. In response, multiple third-party companies have created cloth reusable pads typically made out of a microfiber fabric that can be machine washed after each use. ==Television commercials==

The TV commercials for Swiffer often have 1970s–1980s music playing in the background. The old commercials start with a person having their old cleaning products and proceed to switch to Swiffer Products. The first series of commercials begin with a woman using the Swiffer product, while her old cleaning product (usually a mop, broom or feather duster), having a persona, is left out and wants to be used again. The woman continues to use her Swiffer and the mop is left by itself. The second series of commercials include the mop, broom or feather duster moving on to a new girlfriend (including a bowling ball, a rake or an antique doll). A commercial announcer (voiced by Blaze Berdahl) states, "Switch to Swiffer, and you'll dump your old (mop, broom, duster). But don't worry. He'll find someone else." Notable songs used in these commercials include "Whip It" by Devo, "Don't You Want Me" by Human League, "One Way or Another" by Blondie, "That Lady" by the Isley Brothers, "Baby Come Back" by Player, "Love Stinks" by The J. Geils Band & "What About Love" by Heart. ==References==