Founding Swish Beverages was formed by social media personality
Josh Ostrovsky (aka "The Fat Jewish"),
David Oliver Cohen,
Tanner Cohen (the brothers behind the
White Girl Problems book series), and Alexander Ferzan. In June 2015, they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel.
Babe On June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé. In 2018, Babe Grigio with Bubbles, and Babe Red with Bubbles were released.
Diplo is a notable investor in the brand. InBev discontinued the brand in 2023. ==Product list==