Swishahouse was founded in Rosewood neighborhood of Houston in 1997 by founder and President Michael "5000" Watts and
OG Ron C as a response to the growing popularity of
chopped and screwed music from Houston's south side, pioneered by
DJ Screw. Watts released the first Swishahouse mixes in 1997. In 1999, Watts and G-Dash partnered and created Swishablast and became an official record label. Swishahouse began by distributing a mixtape series that featured chopped and slowed versions of
R&B songs. The label initially began growing in popularity in the
Acres Homes and Rosewood neighborhoods of North Houston. In addition, Mike Jones was also signed to
Warner Bros. Records, while Paul Wall was also signed to
Atlantic Records. Mike Jones released his major-label debut,
Who Is Mike Jones?, through Asylum, Warner Bros., and Swishahouse in April 2005. The album debuted and peaked in the top 3 on the
Billboard 200, and was
certified platinum by the
RIAA, for selling over a million copies in the United States of America. OG Ron C released
F-Action 40 through the label in May 2005. Swishahouse released Paul Wall's commercial debut studio album,
The Peoples Champ‚ in September 2005. The album debuted and peaked at number one on the
Billboard 200, and was ultimately certified Platinum in America. Before embarking on his rap career and while still at school, Wall had worked in the Swishahouse office. Swishahouse sponsored professional wrestler
Bryan Keith. On January 30, 2026, Michael Watts died from a
torsades de pointes ==Artists==