Internal selection SRG SSR opened a submission period between 20 July 2007 and 22 October 2007 for interested artists and composers to submit their entries. Eligible artists were those that have had television and stage experience (live performances), have made at least one video and have released at least one CD which placed among the top 50 in an official chart. In addition to the public submission, the broadcaster was also in contact with individual composers and lyricists as well as the music industry to be involved in the selection process. On 25 November 2007, Swiss newspaper
Blick claimed that "" performed by
Paolo Meneguzzi would be the Swiss entry for the Eurovision Song Contest 2008, which was subsequently confirmed by SRG SSR on the same day. Both the artist and song were selected by a jury panel consisting of representatives of the three broadcasters in Switzerland: the Swiss-German broadcaster (SF), the Swiss-French broadcaster (TSR) and the Swiss-Italian broadcaster (TSI), as well as the radio station from and the music channel
VIVA Switzerland. Among the artists that submitted a song included
Gimma,
Jürgen Drews, and Peach Weber. In regards to his selection as the Swiss entrant, Meneguzzi stated: "I'm very happy and honoured to represent my homeland at Eurovision 2008. I'm anxious to go to the stage and to perform my song. I hope to meet new friends, new fans from many different nationalities who will vote for me and many new feelings we'll live together. [...] See all of you in Belgrade!". "", which was written by Paolo Meneguzzi together with Mattias Brånn and Vincenzo Incenzo, was presented to the public on 12 January 2008 during the annual
SwissAward show broadcast on
SF1,
TSR 2, and
TSI 2. The official music video of the song was released on 18 March 2008.
Controversy After the release of the song, there was speculation that "" was a plagiarism of "
It Can Only Get Better" by Swedish singer
Amy Diamond who was competing in the 2008 Swedish national final
Melodifestivalen 2008. Accusations arose that the beginnings of both songs were too similar to be a coincidence, however the song was not disqualified by the
European Broadcasting Union (EBU), the organiser of the contest.
Promotion ahead of the contest. Promoting his song, Meneguzzi appeared on a Eurovision special on Maltese
NET Television in April 2008. A
CD single featuring the song was published, which peaked at number 11 on the
Swiss Singles Chart in June 2008. ==At Eurovision==