From September 1975 until June 2008, Ahmad was senior lecturer at
Umm al-Qura University and taught English language, creative writing and applied linguistics. While at Umm al-Qura University, he authored a series of three textbooks on writing for students of engineering and Islamic architecture He has interviewed several prime ministers, ministers, MPs, Oscar winners, Nobel laureates and has edited academic journals. He has given over 50 talks on
BBC World Service Radio on topics related to Islamic rituals, practices and education and social norms. During his stay in Saudi Arabia he was often a guest on Saudi television talk shows and Jeddah FM Radio. ==Personal life==