Jesper Baehrenz was born in
Herning, Denmark, where he became part of the de-nationalization of Danish radio at age 18, in the wave of new, private, local radio start-ups in 1983. Local station Radio Herning invited him, along with four other young people, to spend 15 minutes each week to talk about a particular
music genre. Eventually, he got more and more air time on the growing station and would soon spend all his time outside his high school and preliminary
business school studies producing and hosting radio. When Danish radio entrepreneur Glenn Lau Rentius left
Copenhagen radio station The Voice and launched a competing station, Radio Uptown, he invited then 22-year-old Jesper Baehrenz to Copenhagen to become the morning host and Program Director at the station – The youngest Program Director ever in Denmark. Next, he hosted shows on the local TV station Kanal København, and was hired as a
journalist at the monthly
music magazine MIX, where he worked from 1988 to 1989. It was here that he met a popular DJ from the DR (The Danish National Broadcasting Corporation), Alex Nyborg Madsen. Baehrenz laid upon Madsen a criticism of the DR's most youth-oriented channel,
P3, stating that the station should play more top 40 hits. Alex Nyborg Madsen reciprocated this challenge by asking Baehrenz to do a better job at P3 himself. ==DR==