Prior to founding T2, Cselle oversaw the incubation of new consumer products in
Google’s since-shuttered
Area 120 incubator. Cselle had also been a Group
Product Manager at Twitter from 2014 to 2016, where he worked on the consumer product, and relaunched Twitter’s logged-out homepage and mobile trends. Sarah Oh had previously worked as an executive in
Trust and Safety at Twitter and
Facebook. On the day Oh was laid off from twitter, Cselle called her to offer his condolences, and to offer Oh a position at T2 to aid in creating a new social media platform. Cselle announced the development of T2 in November 2022. In early 2023, T2 hired former
Discord Senior Director of Engineering Michael Greer as its
chief technology officer. On 15 September 2023, the platform was rebranded as
Pebble. On 24 October 2023, the platform announced its shutdown on 1 November 2023, approximately one year since it started. On 30 October 2023, Cselle launched the mastodon-instance pebble.social. == Platform ==