The music video was directed by
Emil Nava and was premiered on 30 January 2011. The video begins closing up on a giant teddy bear that is missing an eye and an arm, accompanied by a
musical box-rendering of
Johann Strauss II's
The Blue Danube, before zooming out to show a child version of Jessie J sitting next to it, who then gets up and walks around the bear, turning her into her full-sized self. Jessie J is then shown standing and holding out her hands, and as the lyrics suggest, a
coconut man and a
moonhead appear on her outstretched hands (this is a reference to the two individuals who co-wrote the song with her:
Dr. Luke is coconut man and Kelly is moonhead in reference to his large head) and pointing to herself (referring to herself as pea because of her small head). The video then goes back to Jessie J in the lap of the large teddy bear and shows various scenes of Jessie J holding up items that relate to the lyrics, including a huge price tag and pointing to left and the right. As the chorus begins, Jessie J is shown dancing under a money tree with dollar bills covering its branches. A scene of Jessie J is then shown of her as an oversized ballerina in a jewelry box. As Jessie J says the words "video hoes", a scene of her wearing the same outfit as in her "
Do It Like a Dude" video and dancing holding her crotch, suggesting that she is not a hypocrite. Jessie J is next shown riding around on a small tricycle. As the song progresses into the second chorus, Jessie J and two background dancers are shown as
marionettes, with Jessie J wearing a
Pinocchio hat, dancing to the song. The video then moves to B.o.B as his verse begins, showing him dancing in front of a beat up car, that starts jumping and moving to the beat. He is then shown standing in the middle of four large, toy green army men. As his verse ends, Jessie J is shown squeezed into a doll house and holding a glass doll that is missing part of its head. As the video goes into its final chorus, scenes of Jessie J are shown her dancing with B.o.B, lying on the floor missing a leg, sitting in an oversized chair, dressed up as a doll in a blue and white dress, and dancing with her younger self. The video ends with Jessie J closing the door to her doll house; with her still inside it, the camera carries on zooming out. Notably, one of the back-up dancers in the video is fellow musical artist
FKA Twigs early in her career. This experience would inspire Twigs to write her song "Video Girl" for her debut album
LP1 (2014). In October 2025, the music video reached
1 billion views on YouTube. == Live performances ==