Kinoko vs Takenoko is a debate between consumers over which one of Kinoko no yama and Takenoko no sato, both made by Meiji Co., is better. This trend of comparing the two products began from the 1980s and has become an Internet meme in the 21st century. Meiji has held several votes to decide which chocolate is better, with Takenoko no sato winning most of the votes. According to a survey by Meiji Co., older generations tend to prefer Kinoko no yama.