The album was released on 14 May 2007. Before the release of the album, the band released several short studio update videos informing fans of their progress. The album was released in Japan with two bonus tracks: "Rise and Fall" and "Crash and Burn (Home Demo)"; which were also sold as bonus tracks on iTunes. On 13 February 2007, the band released the track "Out of Reach" as a taster for fans. The lead single from the album, "Into Oblivion (Reunion)", was released on 7 May 2007. The song was first played on The
Zane Lowe rock show on 19 March and the official music video was uploaded to the band's MySpace page shortly after. "Into Oblivion (Reunion)" reached number 16 in the UK charts in its first week. It was nominated for the
Kerrang! Award for Best Single. The song was once featured on
Coronation Street, with
David Platt sat in his car listening to the song. According to Davies, speaking at a performance at Manchester's Apollo Theatre, the second single from the album is to be "Walk Away". It was released on 23 July 2007 and reached number 40 in the UK Charts. It was accompanied by a music video featuring a fisherman who goes missing. It follows his wife and daughter both breaking down. The video ends with the mother realising she cannot go on like this and trying to continue with her life. There are also scenes of Davies singing on a couch. The video featured actress Amanda Ryan and was filmed on location in the town of
Whitstable on the north
Kent coast in April 2007. The interior scenes were shot in another house on the seafront, not the house shown on the external shot. The video was played on 8 June 2007 on
Kerrang! TV. The video concerns the missing fisherman around whom the album is based. It follows his wife and daughter both breaking down. The video ends with the mother realising she cannot go on like this and trying to continue with her life. There are also scenes of Davies singing on a couch. The video was added to the Kerrang! playlist. ==Reception==