The first dates were announced by various news sources towards the end of November 2007. Pre-sale tickets were offered on Girls Aloud's official website on 22 November 2007. In March 2008, Girls Aloud signed a deal to front an ad campaign for a new low-calorie
Kit Kat bar called "Senses". The manufacturer sponsored the tour, and handed out chocolate bars for free at the arenas. The announcement of the tour helped to stop rumours that the band were splitting up. The stories surfaced after
Nadine Coyle pulled out of a
reality show for the second time. It was widely reported in April 2008 that
Cheryl Cole was working on solo material with producer
T2. These accusations were quickly denied, with Cole saying that she "had been in tour rehearsals every day." The band put a further stop to these rumours at their London show, by announcing that they would be recording a new album. The show reportedly cost an estimated
£3 million to stage, with £250,000 worth of pyrotechnics. Girls Aloud called the show their most "extravagant and rewarding" yet. The stage outfits were designed by Welsh designer
Julien MacDonald, London-based Norwegian designer
Kristian Aadnevik, and Liza Bruce. MacDonald designed "a set of crystal beaded numbers drenched in his signature sparkle" and "a collection of sci-fi inspired bodysuits." Luigi Masi,
Billiam and
The Saturdays provided support for Girls Aloud on the tour. Girls Aloud played a number of festivals and
open-air concerts over the summer. They were scheduled to perform at the Beamish Summer Festival, held at
Beamish Hall in August as part of a two-day event organised by Hope 4 Kidz. However, due to weather problems, the concert was cancelled. Girls Aloud also played at Pop in the Park and 2008's
V Festival. They previously performed at V Festival in 2006 with a shortened set of their
Chemistry Tour. == Concert synopsis ==