Until about 2005 the anchoveta was almost exclusively used for making
fishmeal. Peru produces some of the highest quality fishmeal in the world. Since 2005 anchoveta is increasingly used for direct human consumption, as fresh fish, as canned fish or as salted-matured fillets packed in oil. Peruvian canned anchoveta is sold as Peruvian canned sardines. The new use is sometimes called the second anchoveta boom, the first boom being the discovery and subsequent fishery and fishmeal production in the 1960s/70s. The second boom was kick-started by the Peruvian Fish Technology Institute CIP, assisted by FAO. A large scale promotion campaign including by the then-president of Peru
Alan García helped to make the anchoveta known to rich and poor alike. Previously it was not considered as food and hardly known among the population. It is now found in supermarkets and served in restaurants. Still, only 1 percent of anchovy catches are used for direct human consumption and 99 percent continue to be rendered into fishmeal and oil. Canned anchovy fillets found commonly in the US are intensely salty and are often removed of skin and bones. Often, they are marked as "Product of Morocco," which are salted-matured anchovy fillets. Canned anchovetas are sometimes marketed with the
culinary name "Peruvian sardines" to promote domestic and international consumption, as sardines are usually in higher demand. Recently, new ways of preparation for the anchovetas have been developed in Peru, so new products are already in the international market such as anchoveta chicharrones, anchoveta jerky meat, anchoveta paste, and anchoveta steaks. ==Fishing rights==