Brabazon's key areas of research include media literacies, popular cultural studies, creative industries, city imaging, regional development, the knowledge economy, information management, information literacy, cultural studies and the negotiation of cultural difference. Concepts she has developed include "the Google Effect," "Digital Dieting", and the 3Ds (digitization, disintermediation and deterritorialization). Brabazon is also continuing the work of the late Professor
Steve Redhead by developing the "claustropolitanism" theory, as a revision of cosmopolitan sociology. While a Professor of Media in the United Kingdom, Brabazon delivered her Inaugural Address titled "Google is White Bread of the Mind." This research was presented in her book
The University of Google. She explored the development of information literacy in the first year of university degrees. Her professional roles have led to specialisations in aspects of cultural difference, social inclusion, doctoral education, contemporary higher education and leadership. As Dean of Graduate Research, Brabazon developed a weekly vlog series for higher degree students. They currently number 300 videos, most created from requests by students. == Qualifications ==