Target Books is a British publishing imprint, established in 1973 by Universal-Tandem Publishing Co Ltd, a paperback publishing company. The imprint was established as a children's imprint to complement the adult Tandem imprint, and became well known for their highly successful range of novelisations and other assorted books based on the popular science fiction television series Doctor Who. Their first publications based on the serial were reprints in paperback of three novels which had been previously published as hardbacks by Frederick Muller Ltd: Doctor Who and the Daleks and Doctor Who and the Crusaders by David Whitaker, and Doctor Who and the Zarbi by Bill Strutton. As these sold well further novelisations of the show were commissioned. In 1975 Universal-Tandem was sold by its American owners, the Universal-Award group, to the British conglomerate Howard and Wyndham. The company was renamed Tandem Publishing Ltd before being merged with the paperback imprints of Howard and Wyndham's general publishing house W. H. Allen Ltd to become Wyndham Publications Ltd in 1976. However, during 1977 and 1978, the Wyndham identity was phased out and, until 1990, Target books were published by 'the paperback division of WH Allen & Co'.