After graduating, Ahmad joined
BBC Radio and then worked as a freelance for
ITN. Channel 4 and the BBC
5 Live and on
Radio 4 as well as the
World Service. She also reported during BBC One's Election night coverage, a presenter of
60 Seconds and ''
The 7 O'Clock News'' on
BBC Three. The documentaries Ahmad made for Channel 4's
Dispatches programme included investigations into sex gangs in the UK, exposés on the world of fashion, credit cards and the cosmetics industry, as well as British schools. The 2013 programme ''The Hunt for Britain's Sex Gangs
for Dispatches, about sex gangs active in Telford won a Royal Television Society award and the Asian Media Award for Best Investigation, After a Dispatches
programme in 2011 titled Lessons in Hate and Violence,'' which showed undercover footage of violence against children in a
Keighley mosque, a teacher was imprisoned. She also reported for the BBC's
Inside Out. Ahmad's book,
The Checkout Girl, was published in August 2009 by
The Friday Project/
HarperCollins. Over six months, she worked 'undercover' as a checkout assistant in English supermarkets. Ahmad was the founder and director of EQ Matters, an
emotional intelligence consultancy. ==Death==