In 2017, Sticki created the
YouTube channel Dismiss Yourself. According to music journalist
Kieran Press-Reynolds, writing for
Bandcamp Daily, he would "Find a treasure trove of radiant weirdness, and post it". By April 2020, Dismiss Yourself made its first official release as a record label imprint,
Surge Compilation Vol. 1, which was distributed on
Bandcamp. According to a close collaborator, the success of Team Mekano's
Classic_Project_𝟸000.3gp opened the door for reevaluating Dismiss Yourself as a serious record label. In 2021, Dismiss Yourself launched Care (stylized in lowercase), a sub-label catering to smaller independent musicians. When creating the label, Sticki stated, "I don't care about genres, I like the personality and story behind artists". The label was also described as "
chronically online", while
Bandcamp Daily noted it as a "hub for
Internet weirdness". The label has released material for artists such as
Yabujin,
Hi-C,
Fax Gang,
Islurwhenitalk,
SpaceGhostPurrp, thanks god, Purity Filter, Sienna Sleep, Team Mekano,
Viper,
D0llywood1,
MajinBlxxdy,
Xhris2Eazy, Sybyr,
Osquinn, Aero Gros M, and
Club Casualties. == References ==