The term "technosexuality" had been in use since the 70s, originally referring to a sexual attraction toward machines, robots, and
androids, being synonymous with
ASFR or "other sexual devices not really occurring in real life". as a
portmanteau of "
technophile" and "
metrosexual". He provided the following description of a technosexual man A Facebook group titled "I married a technosexual" was created by Joanna Wiebe, who dedicated it "for anyone who is married, or attached, to a total technosexual". In 2005 the
Calvin Klein company trademarked the term technosexual as part of their 'CK in2u'
fragrance campaign. The fragrance bottle was designed by
Stephen Burks, resembled an
Apple iPod, featuring glass and white plastic. Tom Murry, the president of the company, claimed they had "envisioned [CK in2u] as the first fragrance for the technosexual generation".
Press materials for the product highlighted modern-day technology-driven interactions, with lines such as "She likes how he blogs, her
texts turn him on. It's intense. For right now." ==Characteristics==