Tejo is a popular sport in Colombia, and some see it as a connection to the
pre-Columbian era of the Americas. Only
soccer has a larger and more supported industry in Colombia. In Colombia, it is common to find professional tejo teams around the major cities and smaller towns. A few of the teams are sponsored by local companies or someone that loves tejo. In the past, the playing of tejo was accompanied by
chicha (an indigenous maize-based alcoholic beverage), whereas modern tejo players refresh themselves with beer. Tejo has been widely exploited by beer companies in Colombia. Tejo aficionados are trying to change the image of the sport in popular culture from a rowdy bar game to a serious sport with a rich history. There are many people in Colombia who are in disagreement with the use of beer in this sport, and some Colombians want to prohibit alcohol companies sponsoring the game. Modern tejo competitions are highly organized tournaments. Tournaments, known as "torneos Relampago," are the most common, and are usually played over one weekend by direct elimination of teams. Prizes include trophies, medals, and money. Household items are awarded to finalists in combination with money or coupons. Tejo has no mass media coverage, apart from the
National Games, but sponsoring and targeted marketing efforts make it attractive to brands that position themselves as "popular". Tejo has become a popular cultural activity for backpackers travelling Colombia, with a number of hostels throughout the country hosting free tejo nights. Professional tejo teams exist in neighboring countries, including
Venezuela,
Ecuador, and
Panama. Tejo's following and industry is much less developed outside of Colombia. == Gameplay ==