BMG marketed the single in the UK while
EMI managed it for the rest of Europe.
A&R executive
Simon Cowell made this deal with the BBC saying, "I heard another record label were about to sign the Teletubbies, so I got the BBC in my office and told them I would give them £500,000 in advance. We knew a record like that would make over £2 million." It then sold 317,000 copies in its first week to debut at number one; 1,103,000 copies by the end of the year and total UK sales were 1.3 million. A rival single, "Tubby Anthem", was made by
Yorkshire musician Vince Brown for the charity
ChildLine. The BBC threatened legal action and so it was withdrawn. ==Reception==