Ten Thirty One Productions

Ten Thirty One Productions was founded in 2009 by Melissa Carbone and Alyson Richards. The same year, they launched Los Angeles Haunted Hayride in Calabasas, California. The company generated $400,000 in revenue during its first year of business. The company appeared in Season 5 (2013) of Shark Tank, where Carbone pitched the company to potential investors. Ten Thirty One Productions landed what was the biggest investment in the history of the show when billionaire Mark Cuban paid $2 million for a 20% stake. The company used the money to expand operations from California to a national audience, and Cuban helped secure ticket distribution contracts with Live Nation (its CEO became another investor in the company) and Ticketmaster. After the show, the company had to triple its cast and crew to nearly 1,000. The following year, the company created New York Haunted Hayride. Eventually, Ten Thirty One was purchased by Thirteenth Floor Entertainment Group, the world's largest haunted house company. Melissa Carbone, as well as Alyson Richards of Ten Thirty One, remained with the company. == Live attractions ==

Los Angeles Haunted Hayride and New York Haunted Hayride are Halloween-themed attractions. They are held once a year, beginning in early October and running every weekend through the end of the month. To prepare the events, the company polled 30,000 people and asked them what they feared. The three most frequent answers were: darkness, claustrophobic spaces and clowns. As of 2015, the attractions employed about 250 actors. Los Angeles Haunted Hayride Los Angeles Haunted Hayride is held in Griffith Park Zoo in Los Angeles. Visitors are taken on traditional tractor drawn, hay filled wagons through a fantasy world of ghosts, demons and monsters. The attraction offers five different "scare zones" along with dining, retail and other activities. The site includes a 10,000 square-foot clown maze where even the attendees wear clown masks. In 2016, when the event carried the theme "Secret Society," attendees could leave their wagons for the first time in the event's history, to have a secret society initiation experience on foot. The "Trick or Treat" portion of the attraction tripled in size, with life-size suburban houses. Also, Universal Pictures took over the space in the newly named Ouija: Origin of Evil in the first such partnership for Haunted Hayride. The Great Horror Campout The Great Horror Campout launched in 2013, when it spanned nine U.S. cities over 11 weekends. Other attractions Ten Thirty One Productions opened a haunted boat attraction, The Ghost Ship, which had its maiden voyage in Orange County in 2011, and Great Movie Horror Night, a series of horror movie screening parties in Los Angeles. ==References==