Cheung first gained public recognition as the wife of Kenny Bee, with media attention drawn to her glamorous public image as a fashionista. She briefly pursued a singing career in Taiwan in the early 1990s, including recording duets with Bee. After the couple suffered major financial losses during the
1997 Asian financial crisis and subsequently divorced, Cheung began writing columns to support herself, notably for
Ming Pao Weekly from 1997 to 2005. At her peak, she wrote up to twenty columns across Hong Kong publications, with a style influenced by
Joan Didion and
Carrie Bradshaw from
Sex and the City. In 1999, she temporarily suspended her other columns to write exclusively for
Emperor Group's newly launched website in exchange for an advance on one year’s fees, which she used to open a fashion boutique that operated from 1999 to 2003 until she shut it down during the
SARS epidemic. Afterward, she increasingly spent time outside Hong Kong, in Los Angeles, Taipei, and Beijing. She played her first and only major role in the film
Colour Blossoms (2004) However, before she explored her career in mainland China, she left Hong Kong in mid-2006 for Los Angeles, where her son had been enrolled in a military academy in 2003. In 2006, Cheung signed with a US agency. Although she did not receive many acting roles during her time in Hollywood, she was involved in fundraising and production work, including financing for
Oliver Stone’s film
W. (2008) through connections she had built in the Asian film industry during her time with CCTV; she was subsequently credited as an executive producer on the film and appeared in a cameo role as the journalist “Miss China.” After spending 12 years in Los Angeles, Cheung moved back to Asia in 2018 and experienced a renewed public profile through her
WeChat official account "a rose is a rose is a rose”, gaining popularity especially among younger generation as a fashion icon. Since 2021, she has resided in Shanghai and has primarily focused on self-media activities and e-commerce livestreaming in China. ==Personal life==