The Texas Centennial Exposition was held at
Fair Park in
Dallas, June 6 – November 29, 1936. The event attracted 6,353,827 visitors, and cost around
$25 million. The exposition was credited for buffering Dallas from the
Great Depression, creating over 10,000 jobs and giving a $50 million boost to the local economy. ) The Cavalcade of Texas, a historical pageant covering four centuries of
Texas history, was one of the most popular attractions at the Exposition. The Hall of
Negro Life was another popular attraction and is believed to be the first recognition of
African-American culture at a
world's fair. The Hall was decorated with four murals by the celebrated painter
Aaron Douglas. The Texas Centennial Olympics, held in the
Cotton Bowl, hosted the first
integrated public athletic competition in the history of the South. Universal produced a newsreel of preparations for the Centennial beauty pageant, which shows models attempting to fit into life-sized cutouts of the Texas Centennial Committee's concept of the "perfect figure". The production was one of the most talked-about features of the exposition and drew large, enthusiastic audiences. For many it was their first opportunity to see a professional dramatic performance by African American actors. President
Franklin D. Roosevelt visited the exposition in a widely publicized event on June 12.
Gene Autry's film
The Big Show was filmed on location and shows many of the buildings and events of the event. The Centennial Exposition required a massive publicity effort, but the promotion department was stymied by a lack of photographs. Never before had the state been photographed for advertising purposes. The Centennial Exposition hired
Polly Smith to travel the state and tell the story of Texas through photos. After a successful five-month run, the Texas Centennial Exposition was closed. The exhibits changed and reopened the following year as the
Greater Texas & Pan-American Exposition. == Legacy ==