The single was later covered in a 1969 hit version by
Marvin Gaye. It was his third consecutive million-selling solo hit after "
I Heard It Through the Grapevine" and "
Too Busy Thinking About My Baby" written by Whitfield and
Barrett Strong. Whitfield took the up-tempo Isley Brothers record, and turned it into a slowed-down
psychedelic soul opus. Like "Grapevine", Gaye delivers the song in an emotionally wrought fashion, approaching a preacher-like tone through which he tells a woman to "forget" her lover now that the lover has gone off to someone else. ==Chart performance==