On June 23, 2011, it was announced that hip hop artist
Kreayshawn had been picked to direct the music video. Kreayshawn told MTV that she was shocked when the band's label contacted her management about directing the video. She said she went to film school but never thought it would translate to something this big. In the end, her footage was not used as the band did not think the video related to the meaning of the song. On July 30, 2011, the band took to the rooftop of a building in
Venice Beach, California to shoot a second version of the music video with director
Marc Klasfeld. On August 14, 2011, actress Melanee E. Nelson discussed the concept of the Kreayshawn video. Nelson was told by a Warner Bros representative that the video is unlikely to be released and that the band was going in a different direction. Nelson said the video took place in a 1990s underground setting where she played a girl who knows everyone and features many antics with a geek-type character. Nelson said the geek character's drink gets laced with something so there were fantasy scenes involving a goat and it raining inside the club. She said she also heard animation was going to be added later. Each band member also played different characters in the video. Chad played the bouncer, Flea played the bartender while Anthony and Josh play paramedics. The band decided to go with the Marc Klasfeld-directed video rather than the Kreayshawn version, and it is unknown why they opted to use a different director when re-shooting the video. Klasfeld spoke about the concept behind the video, saying it was simple and iconic. He said that Anthony Kiedis was inspired by
the Beatles 1969 rooftop performance. Klasfeld said of filming on a rooftop that they were a bit worried because they had no safety net and worried about the band going too close to the edges, but they were professionals and had no problems. The video was released on August 17, 2011, through
MTV.com and the band's website. MTV aired the United States television premiere of the video on the same date at 7:53 pm
Eastern Standard Time, which was followed by a live Q&A with the band answering fan questions through Twitter on MTV.com. The video was named the 30th best of the year by
VH-1 in their annual year-end countdown of the top 40 videos of 2011. In October 2011, the video reached number one on their weekly video countdown, where it held that spot for a few weeks. ==Reception==