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The Baltimore Banner

The Baltimore Banner, also known as The Banner, is a news website in Baltimore founded by the Venetoulis Institute for Local Journalism, which is a nonprofit set up by Stewart W. Bainum Jr. It launched June 14, 2022. It had a staff of 125, with about 80 working the newsroom, as of March 2024. The newspaper had 55,000 subscribers by the end of 2024, and brought in $13 million in revenue with 45% from subscriptions, 35% from advertising and 22% from philanthropy.

History
Bainum stated The Baltimore Banner takes its name from the Star-Spangled Banner flag that waved over Fort McHenry in 1814 during the War of 1812 and gave its name to the American national anthem. It launched with 42 journalists and planned to expand to 70 by the end of the year. The Banner has also set up a “Creatives in Residence” program to "feature the work of Baltimore-area artists and writers." At launch, this group included D. Watkins, Kondwani Fidel, Kerry Graham, and Mikea Hugley. In August 2022, the station announced a partnership with WJZ-TV, a CBS-owned and operated station. The two outlets share online content and Banner journalists appear on the station's 9 a.m. newscasts. The Baltimore Banner bolstered its school sports coverage with its August 2022 acquisition of Varsity Sports Network. In March 2024, the Banner announced plans to expand its editorial coverage from the city into Baltimore County, and from there to Anne Arundel County and Howard County. In February 2025, the Banner won a Polk Award for its coverage of Baltimore's drug overdose crisis. Reporters Alissa Zhu and Nick Thieme, and photojournalist Jessica Gallagher later won a Pulitzer in local reporting, shared with the New York Times, for the same series of stories. In May 2025, Yoshino departed the Banner to become a managing editor at The Washington Post. Brian McGrory, former editor-in-chief of The Boston Globe, chair of the journalism department at Boston University and a board member for the Banner's parent organization, will serve as interim editor while a nationwide search is conducted for Yoshino's successor. On September 25, 2025, Audrey Cooper, the editor-in-chief of WNYC, was named as the Banner's new editor-in-chief. In September 2025, the Banner expanded into Montgomery County, Maryland, launching content specific to the county under the name The Banner. The new bureau, led by Zuri Berry, will aim to fill a perceived lack of news coverage in the Washington, D.C. suburbs. The Banner will partner with NBC-owned station WRC-TV and its Telemundo sister station WZDC-CD in a manner similar to its existing partnership with WJZ. In February 2026, following massive staff cuts at The Washington Post, the Banner announced that it would expand into Prince George's County, Maryland, and expand its sports coverage to include Washington, D.C. teams, including the Washington Nationals and Washington Commanders. In April 2026, The Venetoulis Institute announced that it would buy the Pittsburgh Post-Gazette and associated assets to prevent it from shutting down. Bainum Jr. also announced a further investment of $30 million dedicated to expanding the Banner and to "turning around" the Post-Gazette. ==See also==
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