The Beatles made plans to spend time at the Maharishi's training centre in
Rishikesh, India, in late October. However, at McCartney's urging, they postponed the trip until the new year to work on their
Magical Mystery Tour film project, as McCartney felt that they should first focus on their career after the loss of Epstein. Harrison and Lennon appeared on
David Frost's television programme in September 1967 espousing the benefits of Transcendental Meditation, at which point, according to Cynthia, Lennon was "evangelical in his enthusiasm for Maharishi". Due to the interest generated by their first appearance on the show, Frost invited the pair back a week later, where they discussed TM with a studio audience of clergymen, academics and journalists. The Beatles' allegiance to the Maharishi and his teachings marked the first time that the band had committed to employing their influence to popularising a cause. Their attendance at the Bangor seminar, together with Harrison and Lennon's promotional activities, resulted in Transcendental Meditation becoming a worldwide phenomenon. In his book
American Veda, author Philip Goldberg likens the Maharishi's Hilton lecture to
Swami Vivekananda's visit to the West in 1893 in terms of its importance for Indian religion. As a result of the coverage given to the Beatles' interest in TM, words such as "mantra" and "guru" became commonly used in the West for the first time. While the band's new anti-LSD message was met with public approval, their championing of the Maharishi and TM was often the subject of confusion and ridicule in the mainstream press, particularly in Britain. At a court event in October, Queen
Elizabeth II remarked to
Sir Joseph Lockwood, the chairman of
EMI: "The Beatles are turning awfully
funny, aren't they?" Now publicised as "The Beatles' Guru", the Maharishi went on his eighth world tour, giving lectures in Britain, Scandinavia, West Germany, Italy, Canada and the United States. (back row: second, third and fifth from left, respectively) meeting with the Maharishi in Amsterdam in September 1967 Among the counterculture and the
underground press, the Maharishi's ascendancy was viewed as a significant development in the youth movement's search for universal spiritual awareness. To some members of the US counterculture, the Beatles had found the "answer"; their endorsement of meditation was especially welcome in Haight-Ashbury, where summer's end was marked by an increase in drug casualties. The Beatles' more spiritually aware peers were also inspired by their example. Scottish singer-songwriter
Donovan sought out the Maharishi in California, having bonded with Harrison following the latter's return from India in late 1966. Donovan later said that he and Harrison had avidly read Hindu spiritual texts and discussed meditation as a way to achieve genuine higher consciousness, but had lacked the method or a "guide" until meeting the Maharishi. Harrison also introduced
Dennis Wilson of
the Beach Boys to the Maharishi when he and Lennon joined their teacher at a
UNICEF benefit in Paris in December. Other artists who followed the Beatles' lead into TM included members of
the Grateful Dead and
Jefferson Airplane, all of whom met the Maharishi with Jagger and Donovan in Los Angeles that autumn. Due to the Beatles' attendance at Bangor and their commitment to study in India, the Maharishi's following increased tenfold to 150,000 students. In November 1967,
The Village Voice said that, given how many rock musicians had embraced meditation and the popularity of TM initiation courses on university campuses, "it looks now that Maharishi may become
more popular than the Beatles." In February 1968, having twice delayed their departure for India, the Beatles and their romantic partners joined the Maharishi at his ashram in Rishikesh, alongside Donovan,
Mike Love of the Beach Boys, and American actress
Mia Farrow. ==See also==