Box office The film debuted at #1 at the box office. It went on to gross $27.0 million domestically.
Critical response The Big Hit had a mixed reception from critics. Jack Matthews commented in the
Los Angeles Times that "
The Big Hit, which was brought to Wesley Snipes' production company by Hong Kong legend John Woo, attempts to take the East-West merger even further, and the result is an only fitfully funny comic mongrel." Remarked
Roger Ebert, "I guess you could laugh at this. You would have to be seriously alienated from normal human values and be nursing a deep-seated anger against movies that make you think even a little, but you could laugh."
The New York Times'
Lawrence Van Gelder was equally scathing: "If
The Big Hit had any valid claim to excellence, rest assured that its release would have been delayed till summer. That, experience shows, is the proper season for movies built on a foundation of lavish crime, carnage, comedy, chases, crashes and chicks.
The Big Hit has all these elements, and none are top-of-the-line. The name of John Woo, the talented Hong Kong-school director of the hit
Face/Off, is plastered around
The Big Hit. But this bait should not deter the eye from the switch: Woo is an executive producer. The director of
The Big Hit is Che-Kirk Wong, another Hong Kong veteran, making his North American debut. Insatiable moviegoers are advised to wait till this action-comedy, written by Ben Ramsey, thuds into video stores; tasteful moviegoers will avoid it altogether." And finally, Jeff Vice of the
LDS Church-owned
Deseret News remarked: "Every bit as as it is entertaining, this black comedy/thriller takes its plotting and dialogue cues from Tarantino (meaning there is rampant use of profanity) and its startling visual style from Woo, who served as the film's executive producer. Unfortunately, it's a very uneasy blending of the two styles, and as a result there as many awful moments as good ones—at least until the extremely unsatisfying and drawn-out conclusion, which blows things completely." In a retrospective review published in 2010, critic Leonard Maltin praised the film as a guilty pleasure, and said that "most critics despised
The Big Hit, and audiences didn't flock to see it, perhaps confused as to whether it was a comedy or an action movie ... and never dreaming it was a hybrid of the two." He also states, "it expands its ideas to such a ludicrous extreme that you can't take it seriously, and that's just what I like about it." It currently holds a 41% rating on
Rotten Tomatoes based on 41 reviews, with an
average score of 5.1/10. The site consensus reads: "
The Big Hit seeks to blend the best of Hong Kong and American action cinema, but ends up offering a muddled mush that mostly misses". Audiences polled by
CinemaScore gave the film an average grade of "C−" on an A+ to F scale. ==References==