Between 1988 and 1992, the programme's main presenter was
Elton Welsby, with Jim Rosenthal sometimes acting as a touchline reporter and interviewer. Former presenter Brian Moore was often the main match commentator, and on other occasions it was
Alan Parry. The first live game under that title was on 30 October 1988 when Everton and Manchester United drew 1–1. Much of the coverage focused on the destiny of the
First Division title, most memorably on 26 May 1989 when
Arsenal's
decisive 2–0 win at
Liverpool won them the championship by the narrowest of margins at their opponents' expense. ITV lost rights to the new
Premier League to
British Sky Broadcasting and the
BBC in 1992, and the final top-flight match shown live being
Liverpool's 2–0 win over
Manchester United on 26 April 1992, a result that sealed the title for
Leeds United, who won 3–2 at
Sheffield United earlier the same day. From the start of the 1992/93 season, Welsby left ITV Sport to work for Granada Television full-time and was replaced as presenter by
Ian St John.
The Match was given another new theme tune, "You Are The Number One" by Union, a theme also used for ITV's coverage of the 1992 European Championship. With the loss of the top flight to
Sky Sports and the BBC,
The Match focused on the
League Cup, the
UEFA Cup, the
Cup Winners' Cup and international matches, and was shown as and when ITV had the rights to the various matches (the rights to European matches were sold on a club-by-club basis in those days, with the exception of the
UEFA Champions League). ITV retained the rights to what was left of the Football League (and retained the rights to the League Cup), but coverage of both was mainly shown on a regional basis. Many regions showed live matches on Sunday afternoons, and in many cases the programmes carried
The Match branding, depending on the region:
The Central Match,
The Granada Match,
The West Match,
The Meridian Match,
The London Match (which became
The Sunday Match from 1993/94),
The Tyne Tees Match (which became
The North East Match),
Soccer Sunday (originally a name used by HTV Wales, though some years later it was adopted by many other regions).
The Central Match,
The London Match and HTV Wales's
Soccer Sunday all used "You Are The Number One" as their theme, and other regions may have done as well. ITV did gain coverage of the new UEFA Champions League, but all programmes covering that competition went out under the
UEFA Champions League title.
The Match underwent radical rebranding for the 1993/94 season, as Central and Grand Slam Productions took over the production contract from LWT with the changes including the introduction of a
score bug.
Matthew Lorenzo became the programme's main presenter, with
Jim Rosenthal often hosting highlights programmes. The black and red branding, which had been in place since 1990, was replaced with a blue and silver theme. Many long-serving pundits left the programme, including Ian St John and
Jimmy Greaves – though both remained involved with ITV's regional football coverage, and St John returned as a co-commentator for networked coverage from 1996.
Bob Wilson replaced Lorenzo as host from the start of the 1994/95 season, and from the start of the 1995/96 season, the programme got a new instrumental theme. From 1996/97, an instrumental version of the hymn "
Jerusalem" was used, having been used during ITV's coverage of Euro '96. ==
The Big Match briefly returns==