The album was announced on 28 April 2018 with the mysterious title, #Suede8 through their
Instagram, before they revealed the official title on 30 April 2018 via a video trailer on their Instagram and
YouTube, along with their 2018 UK and Europe Tour. Just over a week before its release, the band uploaded their final trailer with the backsong "Flytipping" through their social media and YouTube. The first promotional single, "The Invisibles", was released on 3 June 2018. Second single, "Don't Be Afraid If Nobody Loves You" followed on 12 July. The third, "Life Is Golden" was released on 15 August; its accompanying music video comprises footage of
Ukrainian ghost town,
Pripyat. Fourth single, "Flytipping" was issued on 14 September. The accompanying music video of "Wastelands" was uploaded on 29 October through their official
YouTube channel, and featured the free-runner Robbie Griffith. The album was released in a number of different versions: • Standard physical & digital release – contains the album tracks. • Deluxe Box Set – contains the album tracks on CD and LP, along with a CD of instrumental tracks, a 7" vinyl with the bonus track "Manipulation", a DVD with commentary from the band and Alan Moulder and the entirety of the album's artwork. The
Official Charts Company reported midweek sales of 9,654. It had sold 10,986 units by the end of the week. ==Reception==