MarketThe Brandery
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The Brandery

The Brandery was an urban fashion show, organized from 2009 to 2012 by Fira de Barcelona and held twice a year, in summer and winter. The first edition was held in July 2009 at the Montjuïc exhibition site in Barcelona and was initially addressed exclusively to professional visitors.

History
The first edition had 113 participating brands. The fifth edition, in July 2011, was inaugurated by Xavier Trias, mayor of Barcelona, and by Miquel Serrano, manager of the show. This edition included a new section named Brandtown, which was open to non-professional visitors, In December 2012, The Brandery announced that it would be converted into an annual show held as part of the Mobile World Festival, a fashion, music and technology event to be launched in September 2013 by the Mobile World Congress. In July 2013, the organizers postponed the launch of the Mobile World Festival to September 2014. Brands and designers who have participated at the show include Desigual, Custo Barcelona, Munich, Armand Basi, Buff, Sita Murt, Camper, le Coq Sportif, Kaporal, North Sail Magazines such as Elle, Cosmopolitan and Vogue have also been present at the show. File:Desigual at The Brandery Winter Edition 2010.jpg|Desigual, January 2010 File:Buff brand at The Brandery Winter Edition 2010.jpg|Buff (headgear), January 2010 File:Sita Murt at The Brandery show 2010.jpg|Sita Murt, January 2010 File:MUNICH at The Brandery Winter Edition 2010.jpg|Munich (sport shoes), January 2010 File:Custo Barcelona at The Brandery Summer Edition 2010 -2.jpg|Custo Barcelona and Esther Cañadas catwalk model (June, 2010) File:Fotografos en la Pasarela The Brandery.jpg|Catwalk photographers (January 2011) == References ==
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