Rome started his radio career at
college radio station KCSB-FM while at UCSB, where he was sports director for one quarter, and at
news station KTMS, also in
Santa Barbara, where he began as a traffic reporter and became a sports talk host in summer 1987. At the end of 1990, he moved to XTRA Sports 690 in
San Diego, where he began what is known as
The Jim Rome Show, or "The Jungle". A loop of the instrumental intro of
Iggy Pop's song "
Lust for Life" and the instrumental intro of
Guns N' Roses' song "
Welcome to the Jungle" are the show's signature music and have been since 1990. The show's production moved to a studio in downtown Los Angeles in spring 1994, although the broadcast came from XTRA San Diego. At the same time that the studio moved, the show start time shifted to 9am Pacific/12pm Eastern staying there for the rest of 2024. The program was
syndicated in 1996 through
Premiere Radio Networks, which sold it to an assortment of local stations including
ESPN Radio affiliates. A new contract took effect in January 2013 bringing the program to the
CBS Sports Radio network, which simulcasted the program on its local FM/AM stations, its
SiriusXM satellite channel (now known as Infinity Sports), and its cable TV channel. As of February 2024 the television version of the program was dropped by CBS Sports. The video feed is now marketed as a co-production with
X and is also available on various other streaming services. Beginning with the first new show of 2025 in January, the show moved to the 3–6 pm Eastern/12–3 pm Pacific time slot. Many local stations and the Infinity Sports channel on Sirius chose to retain their pre-existing shows in that slot and no longer carry the Rome show, which is available only on 60 local affiliates and seeks listeners on its streaming platforms instead. As of 2026 the show is again carried on SiriusXM, on the "Sports Play-by-Play" channels. Over time, the show's production facility moved to the Premiere Radio building in
Sherman Oaks, an area in Los Angeles, then an undisclosed
Orange County location, and finally as part of the start of TV simulcasting in January 2018, a custom-built studio in
Costa Mesa, California. Due to past incidents of overzealous fans trespassing at the studio, the exact addresses of the former and current Orange County studios are not publicized. To provide continuity across the show's eras in
San Diego , Los Angeles, and Orange County, it is consistently referred to as originating from "Southern California". In 2005, the TV versions of the show were criticized for obscuring the studio's location by using the "Southern California" terminology and footage of the downtown Los Angeles skyline despite being broadcast from almost 40 miles away in the Costa Mesa area. The radio show was formerly heard on more than 200 stations across the U.S. and Canada and had an audience of about 2.5 million. In 1998, Rome released an album entitled
Welcome to the Jungle, which featured memorable
sound bites and music from the show. In early 2003, Rome was interviewing friend
Mark Shapiro, executive producer of programming and production at ESPN, on his radio program. Unexpectedly, the two began to discuss a possible return of Rome to ESPN and within a few months, Rome was officially rehired to host
Rome Is Burning. Rome openly attributes the interview as being the impetus to his return to television. == Controversy and incidents ==