For over 100 years
The Call has addressed many civil rights issues, some specific to the African-American community of Kansas City, and others related to conditions in the Midwest and the United States as a whole. Franklin urged blacks to register and vote. During the 1950s, his editorials in
The Call’s protested urban development in inner Kansas City that seemed designed to keep blacks segregated from whites, who began to move into new suburban developments in the 1950s and 60s following construction of highways for commuters. The paper condemned the building of urban projects that displace longtime residents and broke up working communities. He criticized the Housing Authority for their policies and the gentrification of black neighborhoods. Kansas City schools were largely segregated. Lucile Bluford worked on this issue, especially in the case of
Lloyd Gaines. Bluford and Gaines were both rejected from furthering their education based on the color of their skin, and both Bluford and Franklin used
The Call as a platform for defending their cause. This included encouraging readers to donate to the
NAACP.
The Cat Call provides empowerment and the avocation of self-reliance to improve the African-American community.
The Call always believed firmly in reporting honestly and fairly, and that included their circulation statistics. Because of this, it was the first African-American newspaper admitted to the
Alliance for Audited Media (formerly "Audit Bureau of Circulations"). Additionally, it was the first African-American newspaper to become an
International News Service member in 1948 when it subscribed to one of the major wire services. ==Alumni==