From 2002 to 2007, the
character of
J. Jonah Jameson was featured in a
trilogy of live-action films directed by
Sam Raimi, serving as a major source of
comic relief throughout the series, retaining a dislike for
Spider-Man and taking delight in anything that might discredit or defame him, but remains a good man at his core. After reprising the role in numerous animated projects, Simmons expressed interest in reprising the role in live-action in
Marc Webb's
The Amazing Spider-Man duology in April 2014, should the studio offer him the role. Simmons ultimately reprised his role as a re-imagined alternate reality version of J. Jonah Jameson in
Spider-Man: Far From Home, released in the United States on July 2, 2019, making him the first live-action character to be portrayed by the same actor in two different franchises, also reprising the role as the same incarnation of the character in
Sony's Spider-Man Universe. Contrastingly to his original depiction, J. Jonah Jameson appears as the host of
TheDailyBugle.net, a sensationalist "
InfoWars-type video platform." Director
Jon Watts noted that Simmons' performance was over-the-top in Raimi's films, but now that same performance has real-world comparisons, such as
Alex Jones. According to
Kevin Feige, the changes in the real world also meant that moving the character from a newspaper editor to a "radical right news journalist that kind of scream[s] in front of the camera" made more sense. Simmons said he and Watts did not see "eye to eye" on the film's contemporary portrayal of the character versus his performance in Raimi's films. Simmons announced that he has signed on to play J. Jonah Jameson for more films in the MCU and the SSU; following the home media release of
Spider-Man: Far From Home by
Sony Pictures Home Entertainment on
digital on September 17, 2019, and on
Ultra HD Blu-ray,
Blu-ray, and
DVD on October 1, a
viral marketing series of shorts starring Simmons, expanding upon his role in and set immediately after the events of
Far From Home running the faux news program
TheDailyBugle.net, including an in-character
Twitter account. Footage of Simmons as Jameson, implied to be part the
Spider-Man: No Way Home promotional campaign, appears in the
mid-credits scene of the 2021 SSU film
Venom: Let There Be Carnage; this was officially released as part of the
No Way Home campaign on YouTube, named "Web of Lies!", in April 2022. Simmons returned as J. Jonah Jameson, with
Tony Revolori also returning as
Eugene "Flash" Thompson. Marvel partnered with
Sony Pictures to produce the videos, which follow the character in the immediate aftermath of
Spider-Man: Far From Home, and the buildup to
Spider-Man: No Way Home, while featuring numerous
easter eggs to the MCU, including such events such as the criminal career and arrest of
Adrian Toomes. In addition to archive footage of
Tom Holland and
Jake Gyllenhaal from the
Spider-Man films, the videos also use original material, and footage showing the aftermath of
Mysterio's attacks. The second season, primarily released through
TikTok and later YouTube, features
Angourie Rice as
Betty Brant alongside Simmons, depicted as a new
(unpaid) intern at
TheDailyBugle.net put in charge of its
TikTok account. The third season, also released through TikTok and taking place in the SSU, features Nicque Marina as a fictionalized version of herself, depicted as a new social correspondent at
The Daily Bugle reporting on the crime spree of Dr.
Michael Morbius; the
No Way Home videos are released in a non-chronological order relative to the events of the film. == Release ==